Discussions

I know what it is like to just be ready to go when you’re starting something new in business or starting a new business all together. You know you have good products &/or services that are worth the money you want to charge for them. You know that you need and deserve the money that […]

I hear day in and day out from my clients (especially those just beginning their trek into the world of social media) that they feel overwhelmed, they don’t see the point, they are frustrated, that social media and all it entails is scary. I can understand this to some extent. After all, it is new […]

What is the point of social media? Does it make any sense to spend hours of your time each week online just talking to no one but yourself or broadcasting into space with no focus? I’d say no! I’m not sure about you, but I definitely don’t have time to spend even one second just […]

When considering social media and customer engagement there are a multitude of factors to consider, but in general the three most important things are sincerity, frequency & relevance. We’ve already covered in past newsletters how important it is to make sure at least 80% of what you post online will add value to the lives […]

How many times have you been sitting at dinner when the phone rings and you pick it up only to hear a sales pitch being blasted in your ear? We all know how it starts – the peppy introduction, the insincere “how are you doing?”, the lame “I’m a regular guy just like you” joke […]

When most of us think of marketing, we think of standard methods, thinking and techniques. We’ve been conditioned to think this way like Pavlov’s dogs. We have to consider, though, whether or not these techniques are in line with what it is we truly are. Are these techniques in line with who we are, what […]

We all as spiritual entrepreneurs are aware that there is power in words. We know that what we put out comes back to us and that concept has a lot more to do with our thoughts, intent and words, than it does with physical acts. Nearly every spiritual belief system has something within its tenets […]

Last week I put out a post that was all about good things coming to those who wait. What does that mean? Do we have to do anything? Should I just sit around on FaceBook watching and waiting for someone to justify my presence? If what you put out comes back to you & good […]

We all want our products and services to just fly off the shelves as people from all around visit our website seeking just what it is we have to offer. Is that what is happening for you? Probably not. Regardless whether or not you’re using standard marketing, social media marketing or a combination of both […]

As I covered in a, the most important part of beginning your journey into the world of marketing yourself online is creating a social media specific marketing plan. Creating a plan is the easy part though, especially if you have a social media consultant or a virtual assistant to assist you, but figuring out just […]